 |
New Approaches to Volunteer Recruitment
New Approaches to Volunteer Recruitment
Learning Objectives
After completing the seminar and discussing its content, participants will be able to:
- Assess their current recruitment efforts and diagnose strengths and weaknesses.
- Demonstrate an understanding of targeted marketing to reach different prospective volunteer audiences.
- Articulate the direct connection between volunteer work design and recruiting the best volunteers.
- Update old approaches to recruitment to reach out more effectively to potential volunteers today.
- Make the best use of online volunteer recruitment resources.
Ideal Audience
Anyone who is directly responsible for recruiting new volunteers, no matter what type, how many, or for which assignments.
Content Overview
Recruitment is one of the fundamental tasks of leading a volunteer effort, and also one of the biggest challenges. The goal is not simply to find warm bodies, but to motivate qualified, productive, and enthusiastic people to volunteer for the actual work to be done. This seminar will cover such topics as:
- What has not changed: an overview of the fundamentals of the recruiting process. What has changed?
- Diagnosing your current outreach efforts. What works and what doesn’t? And why…?
- Avoiding cattle calls and running mini-campaigns instead.
- Applying the principles of targeted marketing.
- Designing volunteer work that will attract the volunteers you most want.
- Freshening up your approach – new places to look for candidates, new ways to present the opportunities, new words to use.
- Recruiting online successfully, from your own Web site to using the many registries of volunteer opportunities now available, to the new "social networking" sites.
 |
 |
 |
 |
Home |
 |