“I have no special talents. I am only passionately curious,” Albert Einstein said. As it turns out, curiosity drives success even with your marketing activities. We can see the results of curiosity in scientific discoveries and artistic endeavors. You may not consider yourself to be much like Einstein but being curious could help your marketing strategy.
Because if we are curious about other people—their concerns, interests, and unmet needs—we know how to capture their attention with our organization’s marketing. It’s not about us, it’s about them.
For example, a family with a special needs adult is concerned about their adult daughter. She doesn’t have adequate social skills to join the workforce. This family is having trouble helping their daughter learn. Your organization, however, is an expert at teaching these social skills. Your curiosity about their concerns and unmet needs may lead you to publish an article online. It helps them know how to teach their adult daughter and it establishes you as a resource.
The online article posted on your website will help drive your SEO (search engine optimization) so that anyone who Googles, “special needs social skills” will begin to see your organization’s website near the top of the list. Of course, you can't stop at one article and other activities will also help your SEO. But we know that increased content generation and Google searches can help stakeholders find you and the wonderful resources you provide.
For more examples of how curiosity impacts our marketing and suggested strategies, read this case study by MarketingSherpa.