Crafting Compelling Nonprofit Messaging That Inspires Action (online)

Crafting Compelling Nonprofit Messaging That Inspires Action

Our trainer is Gene Lewis of Empower Strategies. He is a Certified StoryBrand Guide, and he will take us through the steps in the StoryBrand marketing framework.

Gene is a recognized brand builder and business professional. His strengths, honed over years of experience, include excellent strategic planning capabilities and the development and introduction of new products. He has extensive experience in all areas of marketing with highly developed expertise in idea generation, brand strategy, messaging, and positioning.

Gene spent the bulk of his career with large consumer companies such as Sara Lee, Mrs. Smith’s Bakeries, and The Schwan Food Company. He also has extensive consulting business working with blue chip clients such as Tyson and Nestle and many small to medium-sized organizations.

This varied and practical experience gives him a unique perspective in helping organizations with their marketing opportunities.

Session Description
This session dives into the psychology behind effective brand positioning, illustrating why donors and stakeholders respond best when a nonprofit positions itself as the "guide" rather than the "hero." We'll explore what distinguishes a hero from a guide and illustrate how to reshape messaging to support and empower donors and stakeholders.

This workshop combines detailed instruction and collaborative discussions to help participants develop a story that is clear, engaging, and memorable.

In this session, you will:

• Understand the critical roles in storytelling, including why donors want to be the hero and how positioning your nonprofit as the guide strengthens relationships.
• Learn how to craft impactful messages using the StoryBrand framework, developing words and phrases that resonate deeply with donors and stakeholders.
• Participate in a hands-on activity to create a concise, powerful answer to, "What does your nonprofit do?"
• Leave with a structure for creating a compelling brand narrative that positions your donors and stakeholders as the hero and your organization as the indispensable guide.