Creating an Impactful Social Media Campaign on a Budget (online)
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Event Details
Amplifying Your Voice: Creating an Impactful Social Media Campaign on a Budget
Your Trainers
Jennifer Campbell, Founder and CEO of Cherry Grove Creative, leads a dynamic team of creatives in delivering tailored content, sophisticated design, and strategic marketing solutions to nonprofits nationwide. With an MA in Nonprofit Administration from New York University, Jennifer specializes in helping mission-driven organizations amplify their impact through compelling branding, thoughtful design, and community-building, educational digital media campaigns that meaningfully connect their work to the audiences they serve.
A veteran nonprofit executive director, Carie Wimberly spearheads Nonprofit Partnerships at Cherry Grove Creative, bringing 25 years of expertise in communications, project management and grant management. Drawing on her understanding of strategic marketing's power to increase awareness and engagement, Carie consults with nonprofit leaders to develop tailored outreach strategies that meaningfully connect organizations with their communities, funders, partners, and volunteers.
Session Description
Social media offers nonprofits powerful tools to share your mission, deepen community connections, boost fundraising, and educate constituents—yet navigating these platforms can sometimes feel overwhelming. This workshop breaks down social media essentials for nonprofits and guides you through creating effective, budget-conscious campaigns.
In this interactive session, participants will:
- Examine current social media demographics and platform-specific trends
- Understand nonprofit posting strategies and industry standards
- Identify essential components of successful social media campaigns
- Explore accessible, free and cost-effective tools for creating compelling copy, graphics, and videos
- Learn step-by-step methods to execute campaigns, retrieve performance metrics, and evaluate success on Meta platforms
Leave with actionable strategies and a ready-to-implement campaign blueprint to amplify your organization's message and expand your reach. Whether you're new to social media or seeking to enhance existing efforts, you'll gain practical skills to increase your digital impact. Join us to transform your online presence and strengthen your community voice.
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